Consumer Psychology for Marketing
Författare:Foxall Gordon
Titel:Consumer Psychology for Marketing
Upplaga:2 uppl.
Omfång:260 sid.
Förlag:Cengage Learning

Pris: 539 SEK exkl. moms


The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research.


•International approach reflected in language, examples and scope

•Strong focus on the psychology of consumer behaviour

•Comprehensive and up-to-date coverage of the literature and recent research

•New edition includes end-of-chapter questions and further reading
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