Sustainable marketing
| Författare: | Ottosson Mikael , Parment Anders |
| Titel: | Sustainable marketing |
| Utgivningsår: | 2015 |
| Omfång: | 214 sid. |
| Förlag: | Studentlitteratur |
| ISBN: | 9789144104850 |
| Ämnesord: | Marknadsföring |
Pris: 353 SEK exkl. moms 
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 How can we as consumers, company leaders or students have our needs met without adventuring the possibilities of future generations having their needs met?During recent years, the interest in sustainability issues in general and sustainable companies in particular has increased considerably, among consumers as well as company leaders, politicians, journalists and other groups. So far, there has been a lack of scientific literature reflecting a marketing perspective on the sustainability dimension. This book is the authors’ attempt to fill that void and contribute to making sustainability an integral part of marketing, for instance in business models, brands, and marketing communication. |