Global Marketing
Författare:Hollensen Svend
Titel:Global Marketing
Upplaga:7 uppl.
Omfång:872 sid.
Förlag:Pearson Education
Ämnesord:Ekonomi , Marknadsföring

Pris: 875 SEK exkl. moms


Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more.

It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level.
  © 2017 Jure AB